Brazilian Hair Products That Are Popular Skala
Brazilian hair products have gained popularity in the United States, especially among people with curly and coily hair. Skala is a brand that stands out for offering high-quality, effective, and affordable products. This piece will delve into the factors behind Skala's product success, with a focus on the highly favored Glicólico and Frutástica lines.
Quality and Accessibility
Skala is a Brazilian brand that has conquered the North American market with its affordable and effective products. The brand is especially popular among people with curly and coily hair. Some of the factors contributing to Skala's success include:
The Brand offers high-quality products at affordable prices, attracting a wide range of consumers. The brand is especially popular among people with curly and coily hair, who find effective solutions for hydration, definition, and nutrition in Skala's products.
Innovation and Product Diversity
Skala pioneered the commercialization of hair treatment creams in one-kilogram packaging, which forever changed the way Brazilians care for their hair. Additionally, the brand offers a wide variety of products, including shampoos, conditioners, leave-in creams, and hydrating masks, catering to various hair care needs.
Vegan and Sustainable Commitment
Since 2018, Skala has been a 100% vegan and cruelty-free brand. They use plant-based ingredients and follow practices that reduce waste. This commitment to sustainability attracts conscious consumers seeking ethical and responsible products.
Social Media Engagement
Skala is very active on social media, especially TikTok. The brand has over 623,000 followers and 2.5 million likes.. The viralization of videos recommending Skala's products has helped increase the brand's visibility and attract new consumers. Joanna Salvador made a video about her "Skala pot" experience. This video got millions of views.
Representativity
Skala aims to connect with its consumers by using avatars. These avatars show different personalities, body types, hair types, and styles in their messages. This creates an emotional connection with the brand and strengthens consumer loyalty.
International Expansion
Thanks to social media buzz, Skala began exporting to the United States and other countries, expanding its global presence. The brand is now present in 80 countries and continues to grow, reaching an increasingly larger audience.
Glicólico Line
The Skala Glicólico line is a novelty that combines high technology and Accessibility is important. The special Glicólico Force complex in these products helps revitalize hair. This ensures more strength, shine, softness, and natural movement. Here are some products from this line:
1. Glicólico Shampoo
The Glicólico Shampoo is formulated for damaged and dull hair. It restores hair health by replenishing essential nutrients for strong, hydrated, and incredibly shiny hair.
2. Glicólico Conditioner
The Glicólico Conditioner works well with the shampoo. It makes hair stronger and gives it a beautiful shine and softness.
3. Glicólico 3-in-1 Treatment Cream
The Glicólico 3-in-1 Treatment Cream can be used as a hydrating mask, conditioner, or leave-in cream. It improves hair manageability, facilitating detangling and overall texture.
Frutástica Line
The Skala Frutástica line offers a variety of products with natural ingredients such as coconut, banana, strawberry, and grape. These products are known for their ability to hydrate and nourish hair. They make hair soft and shiny. Here are some products from this line:
1. Coconut Shampoo and Conditioner Kit
The Coconut Shampoo and Conditioner Kit is ideal for dry and damaged hair, providing deep hydration and hair repair.
2. Strawberry Shampoo and Conditioner Kit
The Strawberry Shampoo and Conditioner Kit is made for dull, lifeless hair. It adds shine and vitality to your hair.
3. Grape Shampoo and Conditioner Kit
The Grape Shampoo and Conditioner Kit offers hydration and nutrition, leaving the hair soft and shiny.
4. Watermelon Shampoo and Conditioner Kit
The Watermelon Shampoo and Conditioner Kit provides hydration and nutrition, leaving the hair soft and shiny.
5. Banana Treatment Cream
The Banana Treatment Cream is formulated to provide hydration and nutrition to the hair, leaving it soft and shiny.
